Vitamin Injection Therapy: a 3-Step Treatment Plan
Product Design, UX, & Visual Design
My Role
Ethnographic research, user journey mapping, product design, visual branding, web development
Tools Used
User journey, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, HTML / CSS / Javascript
My Client
Dr. Brian Yeung, a naturopathic physician
Timeframe
2 months (still ongoing)
Background
Target Audience: Generation X with disposable income
Problem / Why?
Dr. Yeung administered a series of vitamin injection therapies (VIT) that he wished to market to the public through his website and other print media. He envisioned a visually-compelling graphic that would simplify his therapies to an intuitive treatment plan. In addition, this graphic should provide just enough information to interest potential clients, and eventually, to book a consultation appointment with Dr. Yeung to inquire further.
Opportunities
How might we visualize Dr. Yeung’s therapies into quantifiable steps with end goals?
How might we design a graphic that provides just enough information to attract attention?
Health Check
Your complete health is first assessed: health conditions, blood work, diet, and lifestyle.
Customize
Once your health information is analyzed, a treatment plan is formed with your personalized nutrient injections.
Administer
Your customized injection is administered 1-2 times through weekly follow-up appointments, for around 18-20 weeks.
Final Prototype(s) / What?
What did I learn?
The idea of a 3-step treatment plan originates from an interaction & experience designer's favourite tool: a user journey. Despite the Dr. Yeung’s initial idea of presenting all the positive effects of VIT, I was able pitch the idea of visualizing his clients’ journey as they take part in VIT, which he was very receptive towards.
Never be afraid to expand the range of skills in visual design!
Be flexible with the clients you deal with, but be proactive about pitching new ideas!
What would I have done differently?
To further develop this project, I would make this graphic interactive on the web. By making each step clickable, necessary information will appear to further inform Dr. Yeung’s potential clients.